Net revenue
What customers actually paid after discounts, minus refunds. Which deductions are included differs between companies, so always state them.
FormulaNet = paid after discounts − completed refunds
How we work it through
- 1
List every deduction you apply: discounts, refunds, fees, taxes.
- 2
Decide what to do with refunds still pending (115 of them here) and say it.
- 3
Never compare a net number with a gross one from another report.
On the practice dataset
The query we run on Meridian, Atterna’s practice marketplace, and what it returns.
SELECT SUM(paid_eur)
- (SELECT SUM(amount_eur) FROM meridian.refunds
WHERE status = 'completed') AS net
FROM meridian.orders
WHERE status = 'paid';Result€518,808 — from €552,645 of goods, €23,376 of platform discounts and €10,461 of completed refunds
The common trap
Forgetting pending refunds, or mixing gross and net in one comparison.
ExampleMeridian: €529,269 paid after platform discounts, €518,808 after completed refunds. On a marketplace that is still mostly the sellers’ money; the platform’s own revenue is its commission.
When an AI answers
“Net revenue was €552,645.”
- What it didn’t know
- It did not know discounts and refunds are stored in other columns and another table.
- Ask back
- “Which deductions did you subtract? Show goods value, discounts and refunds as separate lines.”
Read next
Examples use Meridian, Atterna’s fictional practice marketplace.