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Net revenue

What customers actually paid after discounts, minus refunds. Which deductions are included differs between companies, so always state them.

FormulaNet = paid after discounts − completed refunds

How we work it through

  1. 1

    List every deduction you apply: discounts, refunds, fees, taxes.

  2. 2

    Decide what to do with refunds still pending (115 of them here) and say it.

  3. 3

    Never compare a net number with a gross one from another report.

On the practice dataset

The query we run on Meridian, Atterna’s practice marketplace, and what it returns.

SELECT SUM(paid_eur)
  - (SELECT SUM(amount_eur) FROM meridian.refunds
     WHERE status = 'completed') AS net
FROM meridian.orders
WHERE status = 'paid';

Result€518,808 — from €552,645 of goods, €23,376 of platform discounts and €10,461 of completed refunds

The common trap

Forgetting pending refunds, or mixing gross and net in one comparison.

ExampleMeridian: €529,269 paid after platform discounts, €518,808 after completed refunds. On a marketplace that is still mostly the sellers’ money; the platform’s own revenue is its commission.

When an AI answers

An AI assistant

“Net revenue was €552,645.”

What it didn’t know
It did not know discounts and refunds are stored in other columns and another table.
Ask back
“Which deductions did you subtract? Show goods value, discounts and refunds as separate lines.”
Paste a real AI answer into the checker — it writes these questions for you →

Read next

Examples use Meridian, Atterna’s fictional practice marketplace.